Set up Google Ads conversion tracking

Help me configure conversion measurement for [GOOGLE ADS ACCOUNT] and [SITE URL]. Our intended conversion is [ACTUAL SUCCESSFUL ACTION].

Open ads.google.com and let me sign in. Verify the account before changing anything. Inspect existing conversion actions and the site's current Google tag / GA4 setup. Do not duplicate an existing conversion or blindly install another base tag.

Explain the best route for this site: import the relevant key event from a linked GA4 property, or configure a direct Google Ads conversion. Recommend one primary measurement path for this outcome and explain the choice. Confirm the conversion definition, counting method, value if relevant, and whether it is primary for bidding. Do not enable enhanced conversions or upload customer data without a separate decision.

After I approve the setup, use the actual account IDs and labels from Google. Reuse the existing tag where appropriate and add the destination or event configuration needed. Fire the completion event only on a real successful action. If the action happens on another domain, explain what can and cannot be verified with our current access.

Test the published page and completion path. Report the event or tag observed, the diagnostics result, and any reporting delay. Record whether this conversion comes from GA4 or Google Ads. Do not claim an attributed ad conversion just because a test event fired. Do not launch campaigns or change budgets as part of this setup.